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Articles

01.

8 things you should know about internal branding
1. Strong brands are built from the inside out Always make sure the foundation of your organization...

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02.

How to design an eye-catching logo
Logos are all around us these days, and you would be hard pressed to find a business that does not understand the importance of a good logo...

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03.

Meet the Growth Hackers
First things first, let’s get this out of our system: startups need to grow. Of course, before that, they need good ideas...

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04.

Naming companies and businesses as part of a branding process
Known in the professional jargon as simply ‘naming’, the process of choosing a name for a company...

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05.

Of Clocks and Clouds:
the Rational and the Emotional in Branding Processes
Most people would agree that a branding process involves...

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06.

Branding In the Business World:
Challenges and Opportunities in Light of the Digital Revolution. During the mid-90s, computer scientist, Nicholas Negroponte...

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07.

Branding your way to success
As a project manager in a branding company, I often encounter senior position holders in companies and corporations...

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08.

HOW TO MAXIMIZE YOUR BRAND EQUITY WITH YOUR WEBSITE?
So you have a website. You’ve invested time, thought and more than a little money in its design, content and programming...

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09.

B2B2C in Healthcare – A Patient Centric Approach
There is no getting around it. The B2B2C marketing approach has penetrated the healthcare market and medical device industries just as it did with other B2B industries.

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10.

B2B2C – Dynamic Marketing Never Stops
Social media has changed the way we market and buy, this is no news. Not only did it change the way we market, it also positioned and empowered the consumer in such a way that “collective intelligence”

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11.

B2B2C – Polarized Marketing?
In my previous article about B2B2C marketing we have established that yes, that B2B2C does re-defined branding. Companies need to brand themselves on both levels and consider taking their B2B brand

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12.

Branding for Millennials – Part One
Future generations such as millennials use technology and mobile phones at higher rate than any other generation. Multitasking, online services, "sharing economy"

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13.

Does Technology Re-Define Branding?
Marketing is transforming in rapid speed and needs to adjust into all times of gadgets and communications mediums from mobile phones, tablets, virtual reality and more

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14.

The Top Technology Trends to Look Out for 2017
2016 have released the first set of VR headsets and cutting edge development took place

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