Based in the Marche region of Italy, Sensi Homes is an international, boutique, family-owned company that specializes in locating and restoring antique structures in Italy, and transforming them into dream-houses for residence, tourism or real estate investment, all as directed by the client. The real estate properties it develops reflect the aesthetics, tastes, scents, contemporary fashion and tranquil, family oriented life style that can only be found in Italy. Although the company has been in business for the past 12 years, it never had its own corporate identity, name, logo and visual vocabulary; nor did it employ any modern marketing tools to communicate its message.
To position the company in the real estate market, while setting it apart from its competitors and emphasizing the values of its brand.
To introduce a small, exclusive company into the local and global real estate markets.
Devising a branding strategy and defining the company’s point of difference: The company provides tailor-made, optimal solutions, perfectly suited to the client’s specifications and requirements, bringing each client’s own, unique, “Italian dream” to life,from A to Z. All that is left for the client is to take the key to his or her dream house.
Creating the verbal vocabulary: We named the company “Sensi” (the Italian word for “senses”), to reflect the Italian experience, which stimulates all five senses, and created a set of marketing messages that rely on emotional impact.
Creating the visual vocabulary: Based on the saying “one picture is worth a thousand words”, our visual strategy was to use text sparingly, and let the visuals speak for themselves. The carefully selected imagery conveys emotional messages that express the beauty, luxury and authenticity of Italy, and of the unique houses the company designs and builds for its clients. It titillates the senses, and sends a twofold message: the house of your dreams on the one hand, and the Italian experience on the other. The logo we have created incorporates the image of a key, which complements the messages of the brand, suggesting that Sensi is the key to making its clients’ dreams a reality, and bespeaking the fact that the company provides an all inclusive service – a process that ends with the client receiving the key to his or her new home.
Implementing the brand language using the full spectrum of marketing means – both online and offline.