Med-Tech Branding Tips

Tip # 1

A brand without brand value is just a visual thought. So here are a few tips to boost your med-brand with brand value. One of the greatest shifts COVID-19 has brought among customers is proximity. If it's not close to home, delivered or relevant to my neck of the woods – no priority there. One of the way to close this proximity gap is by geofencing your content. This you can do in two ways: You can promote your clinic, medical center, medical device based on geography which is relevant to your offer or use SEO and the keywords that are relevant to the specific perimeter your targeting. By communicating your brand locally you're elevating the value of your brand and make it relevant to your targeted audience.

Med-Tech Branding Tips
Tip # 2

A brand without brand value is just a visual thought. So here are a few tips to boost your med-brand with brand value. The past year has definitely been about numbers. COVID-19 has engulfed us with daily health related numbers to a point where we just can't contain them anymore. This is the time to highlight personal stories that don't relate to numbers. If you're a medical center or medical technology company show those great patient reviews, share incredible case studies, breakthrough clinical trials that bring a new hope even a promise. That will definitely draw positive attention and position your organization in a new light.

Geofencing vs. Glocal.
Tip # 3

A brand without brand value is just a visual thought. So here are a few tips to boost your med-brand with brand value. One of the greatest shifts COVID-19 has brought among customers is proximity. If it's not close to home, delivered or relevant to my neck of the woods – no priority there. One of the way to close this proximity gap is by geofencing your content. This you can do in two ways: You can promote your clinic, medical center, medical device based on geography which is relevant to your offer or use SEO and the keywords that are relevant to the specific perimeter your targeting. By communicating your brand locally you're elevating the value of your brand and make it relevant to your targeted audience. don't forget to be glocal.

Numbers Vs. Stories
Tip # 4

A brand without brand value is just a visual thought. So here are a few tips to boost your med-brand with brand value. The past year has definitely been about numbers. COVID-19 has engulfed us with daily health related numbers to a point where we just can't contain them anymore. This is the time to highlight personal stories that don't relate to numbers. If you're a medical center or medical technology company show those great patient reviews, share incredible case studies, breakthrough clinical trials that bring a new hope even a promise. That will definitely draw positive attention and position your organization in a new light.

Bridge Over Fear with Patient's References.
Tip#5

A brand without brand value is just a visual thought. So here are a few tips to boost your med-brand with brand value. When it comes to medical examinations, procedures, results as patients we all have fears and anxiety. Most of us even have rooted associations with medical centers and procedures. Associations such as: cold, impersonal, technical, bureaucratic, threatening, stressful etc. Bridge over your potential patient's fear and anxiety by sharing positive, reinforcing, comforting references from those who have been to your medical center. Patients who have gone through the same procedure and were supporting by your incredible staff. Share those stories and see what a difference it can make.

Medical Jargon Vs. Understanding
Tip#6

A brand without brand value is just a visual thought. So here are a few tips to boost your med-brand with brand value. If you're marketing your brand to potential patients or any other non-med professionals and stakeholders avoid medical jargon as much as possible. Try to provide a brand value people can relate to and understand. Medical jargon is often complex and not relatable by patients, parents of patients and non-med professions. If they can't relate to your brand, chances are they will look for a brand they can.

Statistics vs. Results
Tip #7

A brand without brand value is just a visual thought. So here are a few tips to boost your med-brand with brand value. Try marketing positive results with real people behind them rather than dry statistical research numbers. Positive results generate confidence, positions your company or organization as a professional one with experience to match.

Md. vs. Dr. Google
Tip #8

A brand without brand value is just a visual thought. So here are a few tips to boost your med-brand with brand value. If you are marketing your brand to potential patients or end-users, please remember they have Dr. Google with them at all time and are probably full of knowledge and information about your device, service, treatment, procedure etc. They will probably have an opinion on the medical issue at hand before you even meet them. A great help and brand positioning would be if you could address the stream of information on Google. Clear out the noise, extract what's vital, simplify things and be a calm and guiding voice in the sea of information.