Performing well – are we?
How to get your site on the up and up!
The conversion rate of a website represents the proportion of users who complete a desired action, directly influencing the user experience, abandonment rate, and therefore possible traffic. All this together can lead to a lower revenue stream, especially on e-commerce sites, but not only.
In the case of our website (modestly speaking), we’re thrilled to say…the shoemaker doesn’t go barefoot.
In fact, according to our latest tests, the Titan Branding website’s performance is at 99 & 100!
Now, you may be thinking…we don’t have many visuals (which stall performance), or much content. But – we do, being a branding agency.
Our flagship content is all about visuals, which may have tilted the performance sideways, but it didn’t.
What actually influences a site’s performance?
Page Size - the total size of your webpage, including all its resources (images, scripts, stylesheets, etc.). Large files can take longer to download, especially on slower connections.
Image Optimization - Images are often the largest files on a webpage. Optimizing images by reducing their file size without significantly impacting quality can greatly improve site performance.
Content Delivery Network (CDN) - helps deliver content to users more quickly by serving it from servers closer to them.
Caching - storing frequently accessed data (such as images, scripts, and HTML files) so that it can be quickly retrieved without needing to be reloaded from the server.
Code Efficiency - Optimizing HTML, CSS, and JavaScript code.
Minification - removing unnecessary characters (such as whitespace, comments, and formatting).
And a few other elements…
So, what do you have to do to ensure high website performance?
Ensuring high website performance involves several crucial steps.
Firstly, optimizing the website's code and resources is essential. This includes minifying CSS and JavaScript files, compressing images, and reducing unnecessary server requests. Efficient coding practices, such as using asynchronous loading for scripts and deferring non-essential tasks, can significantly enhance website speed.
Additionally, implementing caching mechanisms, both at the server and browser level, can reduce loading times by serving previously stored content instead of generating it anew for each user visit.
Furthermore, prioritizing mobile responsiveness is paramount in today's digital landscape. With an increasing number of users accessing websites through mobile devices, optimizing for various screen sizes and ensuring seamless functionality across platforms is crucial.
Employing responsive design techniques, such as using flexible layouts and media queries, enables the website to adapt fluidly to different screen resolutions. Moreover, leveraging modern web technologies like Accelerated Mobile Pages (AMP) and Progressive Web Apps (PWA) can further enhance mobile performance by providing faster loading times and improved user experiences, ultimately contributing to higher website performance overall.
Do you know how your website’s health is doing?
Do you know how to check it? How to improve it? And, what the possible damage is right now staying in the dark is (no pun intended, yes…)?
Our team of experts would love to help. Reach out for your 20-minute free consultation.
