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Altair Semiconductor. Branding Cellular IoT Chipsets

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Altair Semiconductor, a Sony Group company, develops cellular IoT chipsets that connect devices to the network efficiently and securely.

The challenge was to create a brand that makes advanced connectivity technology clear and forward-looking for device makers around the world.

Titan created the brand through brand strategy, brand identity, visual design, slogan and messaging, and a corporate movie. The identity extends across a responsive website, campaigns, brochures, and internal branding, supported by ongoing brand management.

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