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Human Xtensions. Branding Robotic Technology for Laparoscopic Surgery

Human Xtensions develops a handheld robotic device for laparoscopic surgery, extending the surgeon’s natural hand movements with robotic precision.

The challenge was to create a brand that expresses the connection between human skill and advanced robotics, clearly and confidently.

Titan created the brand through brand strategy, logo design and a 3D logo, brand identity, visual design, and slogan and messaging. The identity extends across a responsive website, campaigns, an icon system, device visuals, notebooks, stationery, business cards, office branding, and a brand movie, supported by ongoing brand management.

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