We Create
Brand strategy | Brand identity | Logo design
Visual design | Verbal branding | Slogan & messaging
Campaigns | Packaging design | Corporate movies
Exhibition & event design | Collateral design
Global brand implementation | Brand management
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iMDsoft. Branding Clinical Information Systems for Critical Care
Critically focused.
iMDsoft develops clinical information systems for critical care and perioperative environments, helping hospitals improve care and make better decisions.
The challenge was to create a brand that reflects clinical focus and reliability, and stands out in a demanding healthcare IT market.
Titan created the brand through brand strategy, brand identity and an animated logo, visual design, verbal branding, and slogan and messaging. The identity extends across campaigns, packaging design, corporate movies, exhibition and event design, the website, brochures, and business cards, supported by ongoing brand management.