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Brand strategy | B2B B2C | Brand identity
Visual design | Campaigns
Responsive website design B2B & B2C
Packaging design | Collateral design
Global brand implementation | Brand management
Insightec. B2B and B2C Branding for Incisionless Focused Ultrasound
Insightec develops focused ultrasound technology that enables incisionless treatments guided by MRI, including treatments for neurological conditions.
The challenge was to speak to two very different audiences: physicians and hospitals on one side, and patients and their families on the other, with one strong and trusted brand.
Titan created a B2B and B2C brand strategy, brand identity, and visual design. The identity comes to life across campaigns, responsive websites for both professionals and patients, packaging design, brochures, and collateral design, supported by global brand implementation and brand management.