We Create
Brand strategy | Logo design | Brand identity
Visual design | Slogan and messaging
Responsive website design | Campaigns
Packaging and collateral design | Corporate movies
Global brand implementation | Brand management
OSR. Brand Strategy and Identity for Automotive Technology
One brain.
OSR develops technology for the automotive world, bringing vehicle functions together through smart, centralized computing.
The challenge was to express a complex technology through one simple, powerful idea, and build a brand around it.
Titan created the brand through brand strategy, logo design and a 3D logo, brand identity, visual design, and slogan and messaging. The identity extends across a responsive website, campaigns, an icon system, product and lifestyle imagery, business cards, packaging and collateral design, exhibitions, and corporate movies, supported by ongoing brand management.
