We Create
Naming | Brand strategy | Slogan and messaging
Logo design | Brand identity | Visual design
Motion design | AI-powered custom visuals
Collateral design | Global brand implementation
Perciz Powered by Innoviz. Brand Creation for LiDAR Defense & Counter-UAS Technology
Modern threats are becoming faster, smarter, and harder to locate. Detection alone is no longer enough. Precision is what turns detection into action.
Perciz, powered by Innoviz, brings proven automotive-grade LiDAR technology into mission-critical environments, where centimeter-level precision turns detection into actionable intelligence.
The challenge was to create a distinct new brand within the Innoviz ecosystem. It had to carry the credibility and technological strength of Innoviz while building its own clear presence in defense, security, and counter-UAS.
Titan led the brand from the ground up: brand strategy, naming and positioning, storytelling and messaging, logo design and brand identity, creative direction and concept development, an AI-driven visual language and imagery, and motion design. The identity was rolled out as a seamless cross-platform global brand experience, including a responsive website, icon system, business cards, branded merchandise, event displays and outdoor billboards.
Precision. Resilience. Confidence. Built to see through the complexity of modern threats.
