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Setoo
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We Create

Brand strategy | Logo design | Brand identity
Visual design | Slogan and messaging
Campaigns | Packaging and collateral design
Global brand implementation | Brand management

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Setoo. Branding Parametric Insurance for Travel and Everyday Life

Setoo developed parametric insurance products that pay out automatically when a predefined event happens, such as a flight delay, making insurance simple and instant.

The challenge was to create a brand that makes insurance feel light, friendly, and modern, for partners and their customers.

Titan created the brand through brand strategy, logo design, brand identity, visual design, and slogan and messaging. The identity extends across the website, lifestyle and travel imagery, an icon system, campaigns, mobile screens, T-shirts, flags, mugs, business cards, and packaging and collateral design, supported by ongoing brand management.

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